Check out our newest game, Jojo's Fashion Show, co-published with iWin. Read the press release inside.

New York, NY, 12/10/2007 - New York game developers Gamelab and San Francisco publisher iWin today announced the release of a new co-published casual game, Jojo's Fashion Show. Taking place in the hip world of high fashion in cities like New York, Tokyo, and Paris, Jojo's Fashion Show is a unique action-puzzle game that will challenge players' skills of observation and coordination. Jojo Cruz must use her skills as the Mistress of Mix to dress models in a variety of styles, from Business Casual to Flamenco Punk, and send them out on the runway before time runs out. With 60 levels, 35 different clothing styles, seven power-ups and thousands of unique outfits, Jojo's Fashion Show is a must-play for every aspiring fashionista.

Greg Trefry, Lead Game Designer on Jojo's Fashion Show and a Senior Game Designer at Gamelab, described the premise of the game's unique gameplay and content: "With 'Jojo's Fashion Show,' we wanted to capture the wild glamour of the world of fashion in a game. It wasn't easy because style is so subjective. But with tons of incredible clothing art and a completely new take on matching games, we've been able to make a game where players can truly show their own unique sense of style."

Jojo's Fashion Show is developed by Gamelab and co-published by Gamelab and iWin. About the collaboration, iWin's General Manager of the Game Studio Andy Hieke said "Gamelab and iWin worked hand-in-hand to develop Jojo's Fashion Show. The most important thing for both parties was to make the game stylish, fun, and sexy. Neither side wanted to make a simple color-matching game with a mere hint of high-fashion. The focus was always on integrating high fashion directly into the gameplay: we wanted to recreate the pleasure of creating the perfect outfit - of choosing the perfect shoes, skirt and top. With hundreds of different clothing items and a one-of-a-kind matching mechanic, we've done just that."

About Gamelab
Gamelab invents new ways for people to play, advancing the craft and culture of game design to impact the future of gaming. Founded in 2000 by Eric Zimmerman and Peter Lee, Gamelab's games include Diner Dash, Miss Management, Shopmania, Out of Your Mind and many more. Gamelab's offices are located in the Chelsea neighborhood of New York City.

About iWin
Founded in 2001, iWin is a leading developer and publisher of online casual games for the mass market. The company offers free games, premium download games and skill-based games through its web sites www.iwin.com and www.playsite.com. iWin also distributes its games through several leading web properties including Yahoo, Real Networks, MSN, Shockwave and AOL. iWin's offices are located in San Francisco.

Play Jojo's Fashion Show.
Read more about Jojo’s Fashion Show here.