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Gamelab, LLC.

Privacy Policy
Gamelab ("Gamelab", "we", or "us") respects the privacy of the visitors to our website, the home page of which is located at http://www.gamelab.com (the "Website"). This Privacy Policy is intended to inform you of our policies and practices regarding the collection, use and disclosure of any Personal Information you submit to us through the Website.

User Consent
By submitting Personal Information through our Website, you agree to the terms of this Privacy Policy and you expressly consent to the processing of your Personal Information according to this Privacy Policy.

Your Personal Information may be processed by Gamelab in the country where it was collected as well as other countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in your country.

Types of Information We Collect
Gamelab collects Personal Information and Anonymous Information from you when you visit the Website or when you send us information or communications.

"Personal Information" means information that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any information about you that is associated with or linked to any of the foregoing information.

"Anonymous Information" means information that is not associated with or linked to your Personal Information; Anonymous Information does not permit the identification of individual persons. We collect Personal Information and Anonymous Information, as described below.

Personal Information You Provide to Us
We collect Personal Information that you submit to us voluntarily through our Website. The types of Personal Information we collect depend on the features of the Website you use, and your activities on the Website, such as making a purchase, creating an Gamelab forums account ("Account"), posting on the Gamelab forums, or other activities we offer on the Website.

Depending on the features of the Website that you intend to use, we may ask you to submit all or some of the following information when you create a Gamelab Account, purchase a game or service, or post a comment to a forum:

  • Username (Please note: Your username is viewable by every visitor of the Website, so you should not include any information that you do not want others to see, including your full name)
  • E-mail address
  • Password
  • Age
  • Gender
  • How you heard about Gamelab
  • Billing address
  • Contact information
  • Credit card information
  • Recipient Name (for gift purchases)
  • Recipient Email (for gift purchases)
  • Your Name (for gift purchases)
  • Gift e-mail Message
  • Location
  • Forum posting

If you sign up to receive newsletters and promotional e-mails from us, we will collect your e-mail address.

Every visitor to the Website who creates a Gamelab Account (a "User") will be asked to verify the creation of such Account by clicking a link that is contained in an e-mail that Gamelab will send to the e-mail address that was provided by the User. Gamelab requires the verification of the Account in order enable the User to use certain features of the Website, such as posting a comment to a forum, or other features.

From visitors who want to receive further information about Gamelab, we collect the following information:

  • Contact information
  • Company name
  • Subject
  • Any information contained in a message sent to Gamelab
  • Type of inquiry: developer, licensor, distributor, other

From visitors who make a support request we collect:

  • E-mail address
  • Subject
  • Game Name
  • Operating System
  • Message, and any information contained therein

From employment applicants we collect:

  • E-mail message sent, which includes any information contained therein
  • Resume and any information contained therein

From all other visitors who contact us directly via e-mail or an online form we collect:

  • E-mail address
  • Subject
  • Message sent and any information contained therein

Information Collected via Technology
To make our services more useful to you, we use technological means to collect information from you, including (but not limited to) the Uniform Resource Locator (URL) of the website you visited before coming to our Website (including links you click on in our e-mail newsletters or on our website), the URL you go to next, your browser type and other browser information, and your Internet Protocol (IP) address. We may also use cookies or clear GIFs to collect Personal Information from you about your use of our site (for example to track downloads from our site) or e-mails we send you. We may use cookies to automate subsequent logins into your account; you can unselect "remember me" when you login if you do not want to automate logins. Changes to your account still require you to formally sign in. In addition, we may use digital rights management technologies to collect Personal Information from you in order to activate a game. You expressly consent to our use of cookies, clear GIFs, and digital rights management when you use our services.

Unless stated to be Anonymous Information, the information collected via technology may be linked to Personal Information that you provide to us, and in that case such information would also be Personal Information.

"Cookies" are small pieces of information that a Web site sends to your computer's hard drive while you are viewing a Web site (or content therein). Gamelab may use both session cookies (which expire once you close your Web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our site; we may also use session cookies to enable a person who identifies him or her self as being under 13 to play online games without having to submit Personal Information.

"Clear GIFs" are clear electronic images that are used to track your movements on our Website. Gamelab may use clear GIFs to collect clickstream data, which will help us to improve our Website and the services we provide to you.

"Digital Rights Management" or "DRM" is a technology employed by Gamelab to control the access and use of its games and to obtain feedback about its games. Upon expiration of the trial period for a game, Digital Rights Management requires a User to either purchase the game or cease playing. Gamelab uses the Trymedia ActiveMark technology for our DRM solution so that Gamelab may activate or prevent access to its games.

An "IP Address" is a number that is automatically assigned to your computer when you use the Internet. In some cases your IP address stays the same from browser session to browser session; but if you use a consumer Internet access provider, your IP address probably varies from session to session. We track IP addresses of any visitor on our Website and in some in-game features, including in all of the features described above in the section Personal Information You Provide to Us.

Use of Personal Information
In general, Personal Information you provide to us is used to respond to requests that you make and to provide services to you. For example, we may use your Personal Information to process an employment application, should you submit one to us. We also use your Personal Information to process your payment for Gamelab games and to send you e-mail newsletters and promotional e-mails, if you have requested to receive such communications from us.

We may create Anonymous Information records from Personal Information by excluding information (such as your name) that makes the information personally identifiable to you. We use this Anonymous Information to perform statistical analyses of Users' aggregate age and gender so that we may enhance the content of our services. Gamelab reserves the right to use and disclose Anonymous Information to third parties in its discretion.

Disclosure of Personal Information
Third Parties.
We do not generally sell, trade, rent, or share your Personal Information with third parties. However, we might share your Personal Information with third parties to charge your credit card (if authorized by you), fill your order for games, deliver promotional e-mails, provide customer service, and perform other services on our behalf. These third parties are required not to use your Personal Information other than to provide the services requested by Gamelab. You expressly consent to the sharing of your Personal Information with our contractors and third party service providers for the purpose of providing services to you.

Public Profile. If you decide to create a Public Profile after creating an Account with Gamelab, we will display the Personal Information you entered into your Public Profile on our site. Visitors of our Website will be able to see the Personal Information you entered into your Public Profile. Your username will be publicly viewable, even if you elect not to create a Public Profile. We reserve the right to edit and delete Personal Information that you entered into your Public Profile in accordance with our Terms of Service.

Affiliates. Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, "Affiliates"), we may in the future. We may share some or all of your Personal Information with these Affiliates, in which case we will require our affiliates to honor this Privacy Policy. If our company or our assets are acquired by another company, that company will possess the Personal Information collected by us and it will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.

Compliance. Gamelab may disclose any information, including Personal Information, if required to do so by law or in the good faith belief that the disclosure is reasonably necessary to: (a) comply with legal process or requests from any government agency; (b) enforce the Gamelab Terms of Service; or (c) protect the rights, property, or personal safety of Gamelab, any persons using any Gamelab service or content, or the public.

Your Choices Regarding Your Personal Information
We offer our Users choices regarding the use and sharing of their Personal Information. You may proactively make such choices by visiting Gamelab's Account Page.

When you become a User by creating an Account on our Website, we will ask you if you want to receive communications from us. You may indicate consent to receive these communications by checking the box located on the Account creation form. Should you later decide to stop receiving further communications from us, you will have the opportunity to "opt-out" by following the unsubscribe instructions provided in the e-mail you receive from us, or by going to Gamelab's Account Page. If at any time you wish to subscribe to any communications from us, you may visit Gamelab's Account Page.

Visitors, who have signed up to receive e-mails from Gamelab, may change their e-mail preferences by following the unsubscribe instructions provided in every e-mail they receive from Gamelab or by going to their Gamelab Account Page.

You may also send us an e-mail through our online customer support form indicating that you would like to unsubscribe from Gamelab e-mails. If you have previously elected to receive third party e-mails, and then you "opt-out" of receiving third party e-mails, within seven (7) business days of such request (or shorter if required by law) Gamelab will stop sharing your e-mail address with third parties; however you will need to unsubscribe from any third party directly if you no longer wish to receive e-mails from it.

If you have opted-out from receiving communications from us, we share that information with the third parties who perform services on our behalf so that they do not contact you on our behalf.

Despite your indicated e-mail preferences, we may send you notices of any updates about our Terms of Service, Privacy Policy, games you have purchased, and other administrative messages in connection with the Gamelab services and Website; additionally, when you change the e-mail address for your Account, we will send you an e-mail asking you to verify your new e-mail address; we will also send you one follow-up e-mail reminder shortly thereafter if you do not verify your new e-mail address.

Accessing, Reviewing, and Changing Your Personal Data
You may change any of your contact information and information in your Public Profile (if you decide to set one up) and in your Account by visiting Gamelab's Account Page. Note that we may retain changed or deleted information in our archives.

Anonymous Information
We may also collect Anonymous Information from you, for example through Digital Rights Management software, when you decide to give feedback about a game you played or if you participate in an instant poll on the Website. Digital Rights Management allows us to identify a specific computer with certain activities, including, but not limited to, submitting feedback through the Digital Rights Management or clicking on links or buttons such as "buy" when you exit from a trial version of a game, regardless of whether you are signed in to your Account. However, if you are signed into your Account while the information in this paragraph is collected, such information will be Personal Information (not Anonymous Information). We use cookies to collect anonymous traffic data on our Site and may share that anonymous data with third parties.

Third Party Collection of Anonymous Information
Gamelab provides or allows certain third parties to collect Anonymous Information from the Website.

Regarding Children
We do not intentionally gather Personal Information about visitors who are under the age of 13. Visitors who indicate to us that they are under the age of 13 are able to play online games without submitting Personal Information (but are not able register to create a Gamelab Account) during that session.

Links to Other Sites and Third Party Content
Our provision of a link to any other website or location is for your convenience and does not signify our endorsement of such other website or location or its contents. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of our Privacy Policy do not apply to these outside websites.

Security
We use reasonable measures to maintain the security of your Personal Information. Gamelab enables the use of Secure Sockets Layer (SSL) technology and Verisign Site ID when you create a Gamelab Account or purchase a game from us.

Gamelab has implemented other industry-standard electronic means of protecting your Personal Information. We store Personal Information behind a computer firewall, a barrier designed to prevent outsiders from accessing our servers. We also require you to enter a password to access your Account information. In addition, Gamelab protects your Personal Information from unauthorized physical access by storing your Personal Information in a controlled facility. Except as provided elsewhere in this Privacy Policy, Gamelab limits access to Personal Information in electronic databases to those persons (including employees and contractors) in Gamelab's organization who have a business need for such access.

Even though Gamelab has taken significant steps to ensure that your Personal Information is not intercepted, accessed, used, or disclosed by unauthorized persons, you should know that Gamelab cannot eliminate security risks associated with Personal Data.

Contact Us
Should you have any questions or concerns regarding this Privacy Policy, please contact us through our support form or at:

Gamelab, LLC.
19 W. 24th St, 12th Floor
New York, NY 10010

Privacy Policy Updates
This Privacy Policy is subject to revision, and if we make any substantial changes in the way we collect, use, or disclose your Personal Information, we will post a notice on this page, or send you an e-mail. If you object to any such changes, you must cease using our Website and services. Continued use of our Website or services following notice of any such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

This Privacy Policy was last updated on March 21, 2007

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